For a variety of reasons, the client preferred I omit their name from this story, but agreed the lessons that the consult discovered could be valuable for many to learn from, so it is worth the share. In today’s world, cyber risks like Ransomeware, are sadly an abundant threat to any business – particularly [...]
I woke today to a great example of how communications and emotional intelligence truly impact the way your brand is perceived by your audience and had to share. Turns out, our local CBS affiliate made some staffing cuts that were confirmed this morning when my husband turned on the television to watch the morning [...]
Have you ever sat down to what you thought would be a simple conversation only to end up disappointed by the outcome? I have experienced this situation with both professionals and in personal relationships until one day, I finally figured out what was happening. To help you understand, let me tell you a short story. [...]
Being able to create a process that aids in supporting a brand measure decision based on the online actions of their web visitors is something tricky to master for many businesses. Working with business professionals for over 30 years I have often encountered the theory that "having more options is good", but in today's overwhelming [...]
