Imagine standing in a forest and noticing each tall tree, each animal, each sound. Imagine feeling lost and overwhelmed by the clutter. All you want is a way to stop the noise and find a way out, but every path looks the same.
The internet landscape is much like this forest. Each day new trees, new animals, new sounds add to the noise that your potential clients have to sift through to find you. While flashy ads or catchy ideas may sound like logical ideas to draw their attention; the only thing that matters is what your audience truly desires. Tapping into their emotional motivation helps you become the brightest thing shining light on you as the perfect solution.